///RESOURCE AND INSIGHT

///THE SPARK

Hi, welcome to our insights page. We’re delighted you are here but even more fascinated to know what brought you here. What was it that triggered you to click? Did you see one of our ‘spark cards’ – a visual designed to ‘spark’ thinking or stimulate action? It’s a bit like AB testing, used by brands to measure the success of one campaign element versus another. We design two or three ‘spark cards’ (each with a different creative angle) for content pieces to see which is the most effective in cutting through and attracting attention. It’s a technique we can and do employ for clients to optimise their creative content.

Now that you are here, we hope you’ll find our insights, thinking, examples and exercises on how to ‘think creative’ about current B2B brand/proposition/creative challenges provide the spark you’re looking for.

///B2B BRANDING, DESIGN AND MARKETING FOR A COMPETITIVE EDGE. WE ARE NEO

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We’ve always considered NEO to be more of a partner than a supplier. They helped us at an early stage and have continued to support our brand development with advice and cost-effective comms and technical solutions. //

Andrew McCall, Managing Director, ROI Team

///LET’S TALK ABOUT YOUR PROJECT. HOW CAN WE HELP?

NEO can help with your brand development, design and marketing.
Coffee is on us! We are based in Moorgate, London EC2Y, but are happy to come to you.