FAQs

We’re a full-service business creative agency, and we want you to think of us as your personal alchemists. Whatever your needs, we’ll work closely to create the kind of chemistry that will make you shine.

We’re focussed on creating sharp concepts and campaign assets for businesses that serve professionals or other businesses (B2Bs), as opposed to businesses that target members of the public or consumers (B2Cs).

We love working with B2Bs, as they tend to be more wholistic, strategic and consistent in their creative choices because they are typically appealing to a logically minded professional audience. We also believe that B2Bs deserve magical creative that not only makes perfect sense to their audience but sparks their imagination as well. And that’s something we can certainly help them with. It’s time for B2Bs to make magic!

We pair up with progressive partners across a range of sectors including Professional Services, Tech, SaaS, Financial Services, FinTech, Research, Training and Development, Management Consultancy.

We’re a full-service business creative agency offering the full range of creative services: brand strategy and identity, ideation, creative workshops, brand development, brand refresh, website design and development, UX, wayfinding, messaging, content creation, digital campaign assets, infographics and datavisuals, report design, video, music, animation and motion graphics, and event assets.

Yes. We believe the best ideas are co-created and relish any opportunity to collaborate.

We’ll work as part of your team for that quick, critical analysis of exactly what makes you different. Then we’ll add our independent thinking to the mix to enhance your capabilities, acting as a catalyst for the best creative output.

Our creative process follows three phases:
Ideation: the understanding
Inspiration: the creative
Fusion: the output

We work on one-off projects or on a retainer/ongoing basis, as an extension of your in-house talent.

We also offer four different types of ‘brand plan’ (pre-agreed creative service bundles) that are designed to suit the life-stage and needs of your business: whether you are at the Start of something new (in need of a brand strategy, new branding or a knock-out proposition), Transforming (merging/acquiring/rebranding/changing), just need to Create attention grabbing content (campaigns), or would benefit from ongoing Support (consultancy/project direction).

No matter how you choose to work with us, you’ll have a principal point of contact and creative lead to take care of your needs (almost rhymes! ;))

We are creative magicians with a firm grip on reality! We are about more than developing original communications. We use creativity as a catalyst to connect people and ideas. We will help you think and be creative, as well as to co-create. Together we can transform your challenges into vibrant, usable ideas. And give your audience great reasons to believe.

Our agility, responsiveness and magical touch are made possible by our amalgam of (hybrid) talent. Under the direction of our permanent CVO (Chief Vision Officer) and CPO (Chief Professionalisation Officer), we offer the perfect fusion of chosen independent creatives and specialists who deliver transformative results time after time.

You’ll always have a principal point of contact and creative lead to take care of your needs (still almost rhymes! ;))

Simply, the Oxford Languages definition of alchemy is a seemingly magical process of transformation, creation, or combination. The medieval forerunner of chemistry, alchemy is also concerned with converting base metals into gold.

To paraphrase our clients, we produce creative magic. We take their invaluable input, combine it with our independent thinking and turn it into something magical. But there is a science to our creativity, a process behind transforming raw elements into golden results. So, alchemy seemed an apt analogy for what we do.

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Let’s make magic

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