Case Study/ Mintel
How do you leverage a mass of market, innovation and consumer data into a visual company story?
Mintel is one of the world’s leading market intelligence agencies providing insight, analysis and forecasts to subscribing clients. Mintel wanted to raise the perception of what published research can be by creating a compelling global story delivered in an engaging way.
Our creative formula: ‘Our world is Loop’
Loop was a multimedia content campaign comprising a hardcopy and digital book. To create a stimulating journey, each section of the book employed different visual styles, paper stock, print and finishes, while including various gaming and social media activities. Loop took Mintel into a whole new territory, bringing together hundreds of contributors across the world to share in one vision.
Additional magic: Both the initial co-creation and subsequent rollout were used to generate content beyond the original project plan while unifying staff and clients behind a common cause.
“NEO has played a vital role in supporting Mintel’s ongoing branding development over the past number of years. In terms of consultancy and project management they provide a great service outlet acting almost as part of the internal team.
They are an excellent sounding board for new ideas, offering an external view whilst showing a full understanding of our brand proposition and internal culture.
NEO is also a superb resource for creative work itself and extremely flexible in turning projects around, quickly understanding what’s required and advising the best way forward with cost and value for money always at the forefront of the equation.”
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