In working with research, insight and data organisations to create brand experiences and content, we believe that the statistics we use should be authentic and robust. The numbers quoted on various pages of our website are as follows:

85% attribute increase in success to higher quality content creation
72% attribute increase in success to content marketing strategy
65% can demonstrate how content marketing has increased leads

The above data was extracted from Content Marketing in the UK 2017: Benchmarks, Budgets, and Trends produced by Content Marketing Institute and sponsored by Tomorrow People. The seventh annual content marketing survey, from which the results of this report were generated, was mailed electronically to a sample of marketers using lists from Content Marketing Institute, MarketingProfs, The Association for Data-driven Marketing & Advertising (ADMA), and WTWH Media.

A total of 2,562 recipients from around the globe – representing a full range of industries, functional areas, and company sizes – completed the survey during July and August 2016. This report presents the findings from the 87 respondents who indicated their companies are for-profit organizations in the UK (80% B2B; 9% B2C; and 11% both B2B+B2C).