Client: PR Academy is one of the largest providers of public relations qualifications in the UK. The company designs and delivers a wide range of face-to-face and online communication courses.
Project: To refresh PR Academy’s brand style. This involved developing a visual concept and rolling this out across course marketing materials including html newsletters. It also included producing a new design for the PR Academy website.
Result: To reflect the company’s student-centric approach, real PR Academy students were encouraged to be the face of the course marketing. To help the target audience navigate the courses on offer, and make courses more immediately identifiable, one student image was assigned to each course. In addition, colour coding was used for different levels of course on the same subject, making it easy to identify next steps. This technique served to create the idea of a ‘Learning Journey’. The use of original photography and colour coding was carried through all marketing materials, including trend reports.
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