By contrast, adults are in the main more constrained by all of these things. It’s little surprise then that most of us find it more difficult to free our minds and explore new possibilities, particularly around already conceived and accepted ideas, behaviours and processes.
But freeing our minds is exactly what we need to do to open ourselves up to new and exciting prospects. We need to suspend our objections and cynicism for a moment and unleash our inner child. And just remember this, when you ‘think creative’ there are no wrong or bad ideas. In the beginning, there are only ever ideas.
So, here’s the exercise. For our purposes, let’s call it the ‘Latte-ral Coffee Cup’.
Firstly, here are some pointers about the physical object itself. This takeaway coffee cup:
- is a three-dimensional shape
- has a circular base
- has two parts including the lid
- has a lid with a hole in it
- is about 10-20cm high
- is a container
- is made of recyclable material
- is made of paper
- might be a plain colour or have a design on it
- can contain hot or cold liquid
Now, how many uses for this cup can you think of beyond the obvious?
Let us tell you that clients often come up with 20+ uses in our workshops. So, no pressure!
The important point of all this is that you can apply the same unrestrained thinking to practically any branding, campaign or business problem.
If you have a B2B brand or creative challenge we can help you ‘think creative’ about, get in touch for a free 20-minute Zoom consultation. Email [email protected] to get in touch.