Climate misinformation

Categories: Data, InsightsTags: , , , Published On: 10/08/2021
An illustration of a colourful series of cut out circles for the Climate Crisis Misinformation PRCA Opinium data blog article

Our latest data visualisation focuses on the findings of the first research report from the PRCA Misinformation in the Climate Crisis Strategy Group and global insight agency Opinium.

Visualising misinformation in the climate crisis

Nearly half of social media users consumed social media news content about the climate crisis that was either made up or exaggerated over a single month in early 2021.

But how do communications professionals feel about the situation?

Visualise this: UK adults’ perception of the climate crisis and misinformation + the role of professional communicators within this and the challenges that need to be addressed = this graphic.

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Nearly half of social media users consumed social media news content about the climate crisis that was either made up or exaggerated over a single month in early 2021.

Read more about the research

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