But there is light at the end of the tunnel. You can take comfort from the idea of taking back some ‘control’ (our second c-word) by planning your own business’s exit plan from current events or, considering nobody knows exactly what normal is going to look like after this period, by preparing various exit plans. Before you get bogged down in the practicalities, though, this could just be your opportunity to ‘think creative’ (‘creative’ being our third and another excellent c-word) and beyond mere plans and tactics to determine a whole new strategy and position.
What position do you want to inhabit at the end of all this? Use this as your starting point. Then work back from here to provide yourself with the best route map or various routes to give yourself the best chance of achieving your aims. Those businesses that do this, and early on, will emerge stronger. This has proven to be the case time and again. You just need to take a look at past socio-economic schisms like depressions and recessions for evidence of the businesses that survived and how they did this. There are plenty of them.
Adapting a business position takes a great many things including bravery. Bravery to let go of the usual, perhaps your usual ways of doing and seeing things. Bravery to not only think outside your box but to reimagine it and on your terms. We can support you with this, but where we can add real value is in helping you to extend your insight, unleash your imagination for what is possible and demonstrate how this can then be delivered in practical terms. We’ll apply our creative thinking to enable you to ‘think creative’ to effectively manage change, to take control of your position, your offering and how you communicate this.
If you have a B2B brand challenge we can help you ‘think creative’ about, get in touch for a free 20-minute Zoom consultation. Email [email protected] to get in touch.
Ps. Did you see one of our spark cards? Which one made you click? We’d love to know. We sometimes design two or three spark cards (each with a different creative angle) for content pieces to see which is the most effective in cutting through and attracting attention. It’s a technique we can and do employ for clients to optimise their creative content.