///NEO 101


What is the EYE icon for?
Any time you see the NEO EYE icon (ellipse shape with crosshairs in the centre), this means that there is a ‘Call to action’ (CTA) or something for you to act upon. It is a visual guide to help you through the website and indeed all other NEO collateral.

What is a ‘modular’ creative brand consultancy?
What we mean by this is that we’re flexible and responsive, and that we build teams and solutions around your particular needs.

How big is your team?
We are a core team of eight, consisting of two full-time directors and six experienced practitioners who work together on an ongoing basis. Our newest collaborator joined us two years ago, while other associates have worked as part of the team (NEO and earlier incarnation Etcx3) since 2010. We are all hands-on. We aren’t just creative thinkers. We also source talent as required and work with partners to fulfil specific project briefs. In this way, we remain responsive to your needs and those of the changing media/creative landscape. You get the relevant, cost-effective high-quality work you need.

We’re pushed for time. How can we be sure you can get up to speed with what we do and our needs quickly?
We’ve worked for a range of clients spanning different industries and sectors. You can rest assured that we will have worked with comparable companies and on similar projects before. We will therefore quickly come to understand your culture, strategy and market, and tailor our approach to your needs.

Have you got sufficient resource to handle our work?
We’re a modular creative brand consultancy, meaning that we build teams and solutions around your particular needs. We will allocate talent appropriate to your job and we’ll act like your in-house resource – or as an extension of this.

Will you charge us big agency fees?
No, we won’t charge big agency fees. But we will provide output and consultancy equal to, if not better than, that of larger firms. Our responsive business model means that we can deliver competitively in a price-sensitive market.

Can you provide evidence that what you do makes a difference?
We will evaluate any activity we undertake for you that can be meaningfully measured. We will identify the best methodology from our measurement toolkit and ensure that we measure against an agreed objective to enable you to validate and optimise your activities. And we’ll do this at no additional cost. Should you require other specific metrics, or a measurement programme that provides granular-level information, we can put together a bespoke proposal to suit your needs.

Do you only work for B2B clients?
Not exclusively.

Do you only work on big projects?
We understand that short-term wins and quick turnaround materials are often as important as long-term brand development. We are pragmatic and will tailor our approach to your business needs. Get in touch to let us know what you need help with.

How do you work?
Our approach is structured but flexible, innovative and responsive. It means that we can work with you in a way that suits you. You can choose to work closely with us on an ongoing (retainer) basis, or to collaborate with us on specific project briefs as and when.

Do you have business terms and conditions?
Yes, please contact us for a link.

If you have a question that we haven’t answered then please get in touch.




It is important that we can rely on our partners and suppliers to deliver to deadlines and in the most cost-efficient manner. NEO are an important resource for us because they understand and are responsive to our needs. //

Barry Leggetter, CEO, AMEC


Based in London SE1, NEO can help with your brand development, design and marketing.
We are happy to come to you. And coffee is on us!